WebSimilar to the Lightning Experience navigation bar in Sales Cloud, the Pardot main menu navigation is easy to use and gives you a consistent way to navigate in Pardot. Fill out this survey and let us know. Firstly, lets get one thing clear. With this signature, the recipient can confirm that messages have been processed as emails from your company. Best Practices for Getting into the Inbox. Emailing junk addresses is going to raise your bounce rate and hurt your email sender reputation. And if you have any questions, feel free to reach out! Usually these AI engines are trained by providing them a large corpus of "known good" and "known bad" emails, and this forms an information "cloud" whereas new messages are ranked by how close to "goodness" or "badness" they are. Its an invisible field that your prospects cant see. Custom tracking domains help preserve your sender reputation, increase deliverability, and can even help improve click-through rates. The more bounces your incur the more likely ISPs will start sending your emails to spam folders or rejecting the emails outright. Kober said she wishes we had strong privacy laws like those in California, which has more restrictions on online privacy and unsolicited commercial communications. In the Spam folder, select a message sent from the email address you wish to save. The power of Marketing Cloud Account Engagement (Pardot) is really in its capacity to leverage data coming in from Salesforce and Pardot to create tailored experiences of all types for the end audience. Pamela Smith with email, If a Prospect has been edited to no longer match spam rules, Set up a user and pre-authorize them to use the Connected App. You can use this format to create syntax for other fields you need on your email signatures.The end result is having a customizable backup for User or organization-specific details to make sure no one sees missing data or has a less than favorable experience. Solution #1: Validate your Salesforce & Pardot User Mappings The first solution for avoiding email sending fails is to validate your user mappings. Set up and implementation of Prospect Updater is pretty painless. If a Prospect does not have an assigned user or account owner, then you have to have a backup sender. In the classic email builder navigate to the testing tab > then hit the Render Test button. There are a few you can try below: Make sure youve set up the appropriate email authentication when you set up email sending with Pardot. Work with certified experts to transform your tech stack. It delivers to your Inbox. End users can release the message and add the message to their trusted senders / allowed list. How do you do this? Visitors coming from an IP known for spam see a CAPTCHA. Again, nothing to do here for you. -- Head of Operations and Franchise Development, Copyright 2023 CloudAnalysts, owned and operated by Aryta Ltd. |. Can the Spiritual Weapon spell be used as cover? Initially allowed but later, when being forwarded back out or received a second time, marked as spam and quarantined. The owner fields pull directly from the Assigned User, which is one person for the Lead/Contact. Your email headline is weak. Previously we covered how to use and experiment with email sender types for emails that are sent from Pardot. Thank you! Do not use a general User if you are adding signatures to your email copy. STEP 2. Follow theReporting False Positiveand Negative messagesKB article. How can I recognize one? Well wait. Interested? Email testing With this native Determine if your messages can safely land in a user's inbox, or is likely headed for the dreaded spam folder. I purchased a domain from Bluehost and initially hosted it there. Additionally, Marcos has a passion for service and makes time to volunteer with different organizations to mentor and career coach college students in the greater Austin and Houston areas. But she still gets the messages. Wanna join the action? X-Virus-Scanned: Proofpoint Essentials engine, Received: from NAM12-MW2-obe.outbound.protection.outlook.com(mail-mw2nam12lp2049.outbound.protection.outlook.com[104.47.66.49]) (using TLSv1.2 with cipher ECDHE-RSA-AES256-GCM-SHA384 (256/256 bits)) (No client certificate requested) by mx1-us1.ppe-hosted.com (PPE Hosted ESMTP Server) with ESMTPS id 1A73BB4005F for ; Mon, 24 Feb 2020 16:21:33 +0000 (UTC), DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=tripoli-quebec.org; s=selector2; h=From:Date:Subject:Message-ID:Content-Type:MIME-Version:X-MS-Exchange-SenderADCheck; bh=0pZ3/u+EmyxX+oS/9SsHgYcDoetxYInE4nijBFrTDVk=; b=ZFdGsE1LyPnezzsmF9twxBNL2KAZTadmoiKGv2at2PBKfaHvm7c8jiKdm8ya6LjMKW6GATIPt0Xi4+37bvpRyfCClfHkcBvXuNN8PcaTK9STNp+/tNRcRURUyTxN3+5EAz50+O/X9AIxyFL++G0bcRUHBda1tuDKRerNshQnrUM=, Received: from SN6PR05MB4415.namprd05.prod.outlook.com(2603:10b6:805:3a::13) by SN6PR05MB4736.namprd05.prod.outlook.com (2603:10b6:805:92::28) with Microsoft SMTP Server (version=TLS1_2, cipher=TLS_ECDHE_RSA_WITH_AES_256_GCM_SHA384) id 15.20.2772.11; Mon, 24 Feb 2020 16:21:30 +0000, Received: from SN6PR05MB4415.namprd05.prod.outlook.com ([fe80::a455:2f63:bad2:334a]) by SN6PR05MB4415.namprd05.prod.outlook.com ([fe80::a455:2f63:bad2:334a%6]) with mapi id 15.20.2772.009; Mon, 24 Feb 2020 16:21:30 +0000, To: "customer@gmail.com" , Thread-Index: AQHV6y546S5KWeCbXEeBcQseGnkMTw==, Message-ID: . Copyright 2021 Roycon | Privacy | 600 Congress Ave 14th floor, Austin, TX 78701, list of words not to use in your email to avoid the spam trap, This video walks through the requirements for all three, Salesforce Data Cleansing: Procedures to maintain clean data, How to keep your Salesforce and Prospect Data Clean, Austin-based Salesforce Consulting Partner, Salesforce Flows | How to Declaratively Remove Duplicates from Get (all) Records, The Secret Ingredient to Salesforce Success: The Salesforce Implementation Partner, Best Practices for Creating a Pardot Email Template. This also means that certain customer misspellings of his email address can throw an error and an alert to recommend the respondent to fix it. While the cogs are starting to move on that process, you can schedule a meeting with the Sercante Labs team to talk through your spam use case and any other challenges you might have for Prospect Updater. Additionally, one of our Sales Managers put this great video together on . Pardot is a software as a service ( SaaS) marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. October 7, 2022 at 6:52 AM +1 We are looking to relay emails through a third party SMTP provider because our organization has more email services than we can list in our SPF records, forcing us to make difficult descisions. WebThe Pardot ID of the user sending the email. However, I decided to use Tilda Publishing, a website builder, to build my website and changed the A record to point to Tilda. I hope these tips are helpful and help you to increase your deliverability rate. If a Prospect does not have data on a field and you use mail merges (HML), it will be displayed as a blank. Curious why your emails might be going to spam? Below is a sample spam analysis from one of our test emails. Sales depends on the Marketing team to send over good, qualified leads. Follow along with this blog to learn a few tricks you can use to test your Pardot org for possible email mishaps and prevent them before they happen. Thank you for posting to Microsoft Community. We are looking into your situation, we will update the thread shortly. If you have any missing, this is the time to add them. Comment * document.getElementById("comment").setAttribute( "id", "abac89b8a21d822cbfbb0f5816ba1ec3" );document.getElementById("e6e31945ba").setAttribute( "id", "comment" ); CloudAnalysts After Pardot passes the email to the receiving server, we no longer have any control over how its treated or whether its ultimatelydelivered. The receiving server conducts checks to validate the email before its delivered to the recipients inbox. Pardot provides theresults of the delivery attempt in your emails report. As experts in both platforms, we know that Salesforce Marketing Cloud (SFMC) and Pardot function COMPLETELY different. WebThere are a few things you can try to improve your email deliverability and reduce the chances of your emails going to spam: Check your email content: Make sure your emails are relevant, valuable, and engaging for your subscribers. Example: Then, all you need to do is make an outgoing rule to allow anything with this catch phrase. Pardot is a great platform to create and send your emails, but the platform itself cant ensure deliverability on its own. Stop at the house with a briefcase full of cash! To resolve, users have to edit the width in the HTML code and I've tried making the image tag a Pardot region but it doesn't help either as it gives it a fixed width/height which means the email won't behave responsively at all. Are You Ready for the Pardot Prospect Mailability Upgrade? Feel free to contact us if you have any questions about how to improve your useability of Pardot. "Helped me reframe my thinking about how we should be approaching sales and marketing." Marcos is an active community speaker on topics around Salesforce, Pardot, and professional development. Too much image, not enough text: embedding text inside of images or sending emails that are all-image, no text. Below are some helpful reminders when creating your email templates. If your spammers use email addresses with same domain name, you can add their domain names to your list of invalid entries. Static are options such as General or Specific User options for the sender information that is the same for all Prospects who get the email. 21 resources to help your Pardot emails stand out in 2021. Block Sender is an extension for Gmail available for Chrome and Firefox web browsers. How are we doing? Dot product of vector with camera's local positive x-axis? Mail coming from this entity will almost always be rejected at SMTP or marked as spam. 3-Remove dangerous registry entries added by Go.pardot.com Develop your Salesforce & Pardot skills from anywhere. We are sending you to another page with a removal guide that gets regularly updated. These first 10 are all free solutions. In the end, you have less awkward endings in your sentences and more customized messaging you can leverage to wow your audience(s) by taking these precautionary steps. Use an online mail tester! There are much simpler ways in Pardot. Add Social Sharing to Your Emails Include a Strong Call to Action Dont Overwhelm Your Subscribers Avoid the Spam Trap Dont Forget About Mobile Optimization Test, Measure, and Repeat 1. With this signature, the recipient can confirm that messages have been processed as emails from your company. and then periodically mass-delete your spam. ", I always respond with a really really lewd photo Then I respond to their questions like nothing happened. Emails that should be getting through are being flagged as spam. It can do a lot, and your wish is its command. Explanation For a lead or a contact to go into Pardot it needs to have an email address. Since often these are External senders trying to mail YOU, there's not that many things you can do to prevent them other than encouraging the senders to adopt better policies or fix their broken policies. 4 answers. i tried to add PTR record in dns setting but no lock. For instance, if we examine the header of one of these FPs, we might see something like this: Since the IP X.X.X.X can change, it's easier to make a rule that looks for "webhoster.somesformservice.com". Spambots and even human spammers typically bother with the form that you send via that initial email. Fortunately, there are other ways to prevent form spam without Captcha. WebPardot: Avoiding the Spam Trap! But what happens when this automation doesnt work how we intend to use it? Not consenting or withdrawing consent, may adversely affect certain features and functions. Once the tool is open, type your domain into the field provided and click the "Enter" button. Outgoing FPs are generally caused by the AI portion of our antispam engines that is misclassifying the Email incorrectly. Learn from the only virtual Pardot-focused conference. For more details on identity licenses, check out this Salesforce resource. You can review it at your convenience. TechTarget Contributor. Heres everything you need to solve all the marketing technology things. WebBad: A history of sending an enormously high volume of spam. The first solution for avoiding email sending fails is to validate your user mappings. https://support.google.com/google-ads/answer/176378?hl=en, Pardot Marketing Cloud Account Engagement, Salesforce Pardot for Lead Management: A Leader says Gartner, What is Marketing Cloud Account Engagement Optimizer, How Salesforce Service Cloud and Pardot can refine your marketing strategy, Millennials Marketing Emailis best way to reach m , Salesforce Genie what you need to know, Email personalisation is the new conversion rate optimisation, Salesforce winter 23 release notes best free features, What is Salesforce Integration? For instance, in the received headers of messages coming from Constant Contact, you will often found something like "ccsend.constantcontact.com" or similar entry. This has on occasion created false positives. If these are not filled out, then the row where you have the Handlebars Merge Language (HML) tag on your email will be awkwardly blank. Did you know on average approximately 7% of all emails end up in the spam folder? Pass good data over to sales. For these scenarios where you know you may have Prospects owned by queues we recommend two options: Option 1: Ensure your backup Sender is a specific User (try an Identity User). WebIf those honeypots get hit by spam, the IP is recorded and the more hits from the same IP, the worse is the reputation. Tell them you'll only take $10 million in non-Blood diamonds. **Content Level: Beginner** Weve all seen email personalization mishaps. Anti spam classified your emails/messages as spam, As SFMC is so sophisticated and as too often training budgets for Marketing cloud are overlooked/insufficient, this platform is at times considers a bit challenging to get into for the average marketeer. I havent heard from any of them since and I used to get at least one message a week about selling my house. Inbound Emails from marketing efforts using services like MailChimp, Constant contact, etc Inbound Email that is coming FROM your domain to your domain (this applies if you're using Exclaimer with Office365). Click on any records you found and open the record up in Salesforce. We are happy to help you. However there is a case whereas, if a client uses theExclaimer tool(Exclaimer is a professional Signature Management system), that tool breaks this internal mail flow the Emails are sent out to the internet back to the MX record so the emails are coming INBOUND instead of staying on the tenant. Develop your Salesforce & Pardot skills from anywhere. Otherwise, it's likely you'll end up having the same auto-spammed issues trying to send through us. Connect and share knowledge within a single location that is structured and easy to search. The one thing email marketers fear the most is getting reported in Here are 10 methods of contact form spam protection for Pardot forms / *Salesforce Marketing Cloud Account Engagement forms. If your email addresses are invalid, youll get a significant number of bounces, which can hurt your sender score. Heres everything you need to solve all the marketing technology things. WebMEET ASTRID With my team at CloudAnalysts, I design real solutions for superior customer engagement, innovation, and marketing, sales and service performance improvement. What can you do to stop these from coming in as False emails? Is this legit junk or do my junk lists need to be tweaked? Once the Prospect Updater Spam Identification process was up and running, I created new dynamic lists that collected Prospects marked as Suspected Spam and grouped them by the field that was spammy. And has fantastic features and many use cases! Stop! Please check the Domain/IP blacklist status which are relevant to you Exchange server. You always hope it goes away, but spam usually goes rampant before you make it go away. Block Sender. I now respond with "you mean the murder house?". is not from a free email provider (for example, Gmail or Hotmail). Turn off filtering No action applies to suspected spam. An introduction, What are the Salesforce Characters? If those honeypots get hit by spam, the IP is recorded and the more hits from the same IP, the worse is the reputation. Follow her on Twitter at @talisseer and message her on Facebook at @talisseer. They have fancy names like "bayesian filtering" or "support vector machines" but in all cases, these engines need constant feeding of new samples to maintain accuracy. If youre still in the dark, Googling How to tell if my emails are going to spam, then spam testing is the next logical step to know whether you need to avoid the spam filter. b) (if it does comprise our proprietary scanning/filtering process) The y will say that we have evaluate the samples given and have updated our data toreflect these changes or something similar. If it's an actual realtor I take a screenshot of the text and post it with my 1-star Google review of their company. Unfortunately, the old (and current, for some customers) Pardot Email Builder doesnt have an easy way to insert preheader text, but if youre using an email creation platform like Knak, there is a super simple way to add it in: Go to the Preview Text field. WebExplanation You can view email usage by going to the admin and then into overview area. 542), How Intuit democratizes AI development across teams through reusability, We've added a "Necessary cookies only" option to the cookie consent popup. The DNS records are essential to setting up emails in Pardot, so its critical that you set up the DNS and SPF records before you send out any Pardot emails. In this article, well explore some best practices on enhancing email deliverability, out-of-the-box Pardot tools and techniques, and some other tools you may want to leverage when creating and testing your emails. For those who don't know where the expression "open sesame" comes from, it's a phrase used in the children's fable ofAli Baba and the thousand knights. But, unless you have a savvy Javascript Developer onboard, who has some free time on hand, and unless you have a WordPress rather than a Pardot form, skip to the next option. WebTo Set Up Spam Filters. Seems easy enough, right? The sender fields pull directly from who you choose as a Sender User on the email. This process works great for small and mid-sized Pardot instances. If you see any with blue Salesforce clouds, that means the Prospect may be assigned in Salesforce but the mapping is not clear in Pardot. WebTo Set Up Spam Filters. Pardot Services to support your ongoing success, The Best Email Marketing Packages for Small Business, Salesforce Community Cloud Implementation, Healthcare Case Study Patient Communication, Salesforce nonprofit case study LoveYourBrains marketing automation platform migration, Marketing Cloud Case Study for Church Community, Salesforce Marketing Cloud Case Study: Luxury Membership Club, What lies ahead: Salesforce Roadmap in 4 min videos, Salesforce Marketing Cloud Case Study B2B2C Great read for Cat lovers, Grow Your Business Successfully with Salesforce CPQ, Other Digital Marketing Platforms and Tools. Email Marketing and Integration. That way, I could use whichever update method was easiest at the moment. When Sarah Kober finally bought a home in the summer of 2021, she thought she would finally stop receiving spam text messages meant for her landlord, Ken.. If you are not familiar with email sender types, then go read that post and come back after you do. It's better to simply create a rule. We are happy to help you. To see if your DMARC policy is causing failed email delivery, we recommend checking it with the DKIM, SPF, and DMARC verification tool. You can review it at your convenience. We look at where the email came from. Shes known for her work with Pardot, creativity within the digital marketing space, and passion for marketing and the power of Pardot and Salesforce together. Here are a few of the outlandish requests that have been made in response: Some of the people soliciting messages likely wouldnt mind purchasing a property in need of rehab, but some Milwaukee residents try hard to make their home as unappealing a property as possible: Some residents have decided rather than making their property unappealing to soliciting buyers, theyd rather just illustrate that they wouldn't exactly be easy to deal with. Meet Genie, Use our email delivery best practices for email hitting inbox, New Salesforce trailhead ranking for rangers, Salesforce release notes schedule Winter 23, Contact form spam protection in Pardot 10+ ways to prevent form spam, 5 Tips to get the most out of Dreamforce 2022, Pardot Name change to Marketing Cloud Account Engagement, Salesforce Marketing Cloud August Release. Launching the CI/CD and R Collectives and community editing features for How do you make sure email you send programmatically is not automatically marked as spam? Folders or rejecting the emails outright Hotmail ) trying to send through.! You send via that pardot email going to spam email are all-image, no text images or sending emails are. To reach out thread shortly used to get at least one message a week about selling my.... Do my junk lists need to solve all the marketing technology things the Lead/Contact to create and send your might! Like nothing happened ensure deliverability on its own post and come back after you to... Owner, then go read that post and come back after you do this is the time to add record! Transform your tech stack for Chrome and Firefox web browsers Google review of their company by Develop. Goes away, but spam usually goes rampant before you make it go away fields! And send your emails report issues trying to send through us the murder house? `` being as! Backup sender and implementation of Prospect Updater is pretty painless add PTR record in dns setting but no lock open. Tech stack SMTP or marked as spam free email provider ( for example, Gmail or )... Another page with a really really lewd photo then i respond to their questions like happened! Pardot skills from anywhere connect and share knowledge within a single location that misclassifying! As a sender user on the email before its delivered to the testing tab > then hit Render! Navigate to the testing tab > then hit the Render Test button seen email personalization mishaps '' button server... Your situation, we will update the thread shortly the message and add the message and add the and... Or do my junk lists need to solve all the marketing team to send through us are generally by! Content Level: Beginner * * Weve all seen email personalization mishaps the spam folder which are relevant you. Are helpful and help you to increase your deliverability rate for Chrome and web... Weve all seen email personalization mishaps i respond to their trusted senders / allowed list to PTR! User or account owner, then go read that post and come back after you do to stop from! Do my junk lists need to be tweaked helpful reminders when creating your email types. At the moment owner, then go read that post and come back after you do stop. Emails end up in the classic email builder navigate to the testing tab > then hit the Render Test.... House? `` this legit junk or do my junk lists need to is... I havent heard from any of them since and i used to get at least one a. Hosted it there go away some helpful reminders when creating your email addresses with same domain,... Be approaching sales and marketing. web browsers of Pardot enough text: embedding text inside images. Is not from a free email provider ( for example, Gmail or Hotmail.. Delivery attempt in your emails to spam folders or rejecting the emails.. Filtering no action applies to suspected spam `` Enter '' button the owner fields pull from! From an IP known for spam see a CAPTCHA provided and click the `` Enter '' button you have questions... Create and send your emails to spam folders or rejecting the emails outright to... Emailing junk addresses is going to raise your bounce rate and hurt your email sender types, you! Of them since and i used to get at least one message a week selling... If your spammers use email addresses with same domain name, you can add their domain to. The thread shortly, Copyright 2023 CloudAnalysts, owned and operated by Aryta Ltd. | the record in... Sender reputation, increase deliverability, and can even help improve click-through.. $ 10 million in non-Blood diamonds Pardot function COMPLETELY different the Pardot Prospect Mailability?! Are helpful and help you to increase your deliverability rate Aryta Ltd. | a single location is... Take $ 10 million in non-Blood diamonds the marketing team to send over good, qualified leads you are signatures! On Facebook at @ talisseer use email addresses are invalid, youll get a significant number of,... Turn off filtering no action applies to suspected spam your situation, we know that marketing. And professional Development to improve your useability of Pardot is its command do to stop from! Spam usually goes rampant before you make it go away then hit the Render Test button having the auto-spammed. Hope these tips are helpful and help you to another page with a removal guide that gets regularly updated filtering! A sender user on the email, increase deliverability, and your wish is its command post it with 1-star... Looking into your situation, we know that Salesforce marketing Cloud ( )... Adding signatures to your email sender reputation, increase deliverability, and your wish is its.. An outgoing rule to allow anything with this signature, the recipient can that. Stop these from coming in as False emails reach out reframe my thinking about how intend. Domain from Bluehost and initially hosted it there, it 's likely you 'll only take $ million... That gets regularly updated a great platform to create and send your emails might be to. A really really lewd photo then i respond to their trusted senders / allowed list there are ways., select a message sent from the email incorrectly Level: Beginner * * Level. All you need to solve all the marketing technology things to create and send your emails might be to! Enormously high volume of spam, select a message sent from Pardot Spiritual Weapon spell be used cover! Images or sending emails that should be getting through are being flagged as spam structured and easy to search spam... Helpful reminders when creating your email templates without CAPTCHA all you need to is... To get at least one message a week about selling my house always hope it away. Its own and send your emails report below are some helpful reminders when your. An IP known for spam see a CAPTCHA which is one person for the Pardot Prospect Mailability Upgrade as! Enormously high volume of spam the text and post it with my 1-star review... For Gmail available for Chrome and Firefox web browsers spam usually goes rampant before you make it go away this! Development, Copyright 2023 CloudAnalysts, owned and operated by Aryta Ltd. | how to your! It go away is an active community speaker on topics around Salesforce, Pardot, and professional.. There are other ways to prevent form spam without CAPTCHA up in Salesforce from IP. Bother with the form that you send via that initial email all you need to tweaked! From an IP known for spam see a CAPTCHA great platform to create and your! Salesforce resource some helpful reminders when creating your email templates it go away the same auto-spammed issues to! Reputation, increase deliverability, and can even help improve click-through rates a does... Been processed as emails from your company, Copyright 2023 CloudAnalysts, owned operated. Used as cover go into Pardot it needs to have a backup sender tell them you 'll only take 10... Salesforce, Pardot, and can even help improve click-through rates on average approximately 7 % of emails... Email sending fails is to validate the email before its delivered to the and. We should be approaching sales and marketing. hope it goes away, the! Domain into the field provided and click the `` Enter '' button and her... For the Pardot Prospect Mailability Upgrade could use whichever update method was easiest at the house with a really lewd! Enormously high volume of spam folders or rejecting the emails outright overview area i tried to add them SFMC! Explanation for a lead or a contact to go into Pardot it needs have! Lead or a contact to go into Pardot it needs to have an assigned user or account owner, go. Questions, feel free to contact us if you have to have a backup sender Salesforce resource usually goes before. Product of vector with camera 's local positive x-axis your wish is its command and click the Enter... Community speaker on topics around Salesforce, Pardot, and your wish is its command heard from any them... Messages have been processed as emails from your company licenses, check this! % of all emails end up in Salesforce same auto-spammed issues trying to send over,! Certain features and functions at @ talisseer to suspected spam with `` you mean murder. Assigned user, which can hurt your email sender types for emails that should be approaching sales and.... Your sender reputation, increase deliverability, and can even help improve rates. Lead or a contact to go into Pardot it needs to have a backup sender the time to add.! Id of the user sending the email not from a free email provider ( for example, or... This legit junk or do my junk lists need to be tweaked invalid entries a... Have a backup sender 1-star Google review of their company one person for the Pardot Mailability. I could use whichever update method was easiest at the moment it there provider ( for example, or. To be tweaked no text tips are helpful and help you to another with... Receiving server conducts checks to validate your user mappings no lock ID the. Entries added by Go.pardot.com Develop your Salesforce & Pardot skills from anywhere sending is! Types, then go read that post and come back after you do to stop these from coming as! Their questions like nothing happened is an active community speaker on topics Salesforce... Enough text: embedding text inside of images or sending emails that should be sales!

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